Your Athlete Doesn’t Have a Talent Problem—They Have an Exposure Problem
By Craig Foster
If your athlete isn’t hearing from 15 to 20 schools right now, it’s not a talent issue—it’s an exposure issue.
Every year, thousands of athletes with college-level ability fall through the cracks, not because they’re not good enough, but because college coaches don’t know they exist.
And here’s what every parent needs to understand:
College recruiting is a numbers game.
Why Talent Alone Isn’t Enough
You can have all the skills, the stats, the work ethic—but if coaches haven’t seen your athlete play or don’t know who they are, it won’t matter. College programs are juggling limited roster spots, budget constraints, and specific position needs. That means your athlete might be a great fit—but if they’re not visible to enough programs, they’ll get overlooked.
Even the few coaches who are aware of your athlete might not be recruiting their position, or might already have someone committed in that class. That’s not personal—it’s just how the process works.
Here’s the Reality Check:
✅ Most coaches aren’t recruiting your athlete because they simply haven’t seen them play.
✅ The few who do know about them may not have a need at their position or may already be full for that recruiting cycle.
✅ The only way to increase real opportunities is by getting on the radar of way more schools than you think is necessary.
Exposure Is Everything—And You Probably Need 10x More of It
Whatever level of outreach you think is “enough,” triple it. Better yet, multiply it by ten. The recruiting process is incredibly competitive, and with thousands of athletes emailing coaches, attending camps, and posting highlight reels, your athlete has to stand out—not just with talent, but with presence.
Exposure doesn’t happen by accident. It’s created through consistent, proactive outreach to the right programs.
What Can You Do Right Now?
Start reaching out to coaches before showcases and camps. Don’t wait for coaches to “find” your athlete—it rarely works that way. Create a plan to email schools, send video, follow up regularly, and stay on their radar.
The athletes who get recruited aren’t always the most gifted—they’re the most visible.
Bottom Line: If your athlete isn’t being recruited yet, they don’t need more talent—they need more exposure. And that starts with a strategy built around consistent, intentional communication with a wide range of schools.
Want help getting started? We can show you how.